Petfinder.com PetFirst Healthcare offer Discounted Pet Health Insurance Coverage

Pet insurance provider, PetFirst Healthcare, and popular Internet pet-adoption site, Petfinder (www.petfinder.com), are partnering to increase animal adoptions by providing prospective dog or cat owners protection against unexpected veterinary costs.

The two companies have partnered to offer health-insurance policies to dogs and cats adopted through Petfinder's database from over 13,000 animal organizations.

Under PetFirst's Adoption Program, the new pet parents can sign up for health-insurance plans providing up to $1,000 of annual accident and illness protection. The plans cost $5 for the first month and $14.95 each month thereafter, compared to PetFirst's basic insurance plans that generally start around $30 per month.

"We're proud to be affiliated with a company like Petfinder that focuses on the importance of adopting animals that have been rescued or are in need of a loving home," said Brent Hinton, co-founder and CEO of PetFirst. "Our program is meant to spur new adoptions by giving pet owners peace of mind about the costs of maintaining good health for their furry companion."

PetFirst's adoption program becomes beneficial for the animal shelter or rescue group, which can create an added value to its adoptions at no cost to the shelter, and experience a reduction in health-related returns and help to keep pets in their adoptive homes forever. Also, the program can help encourage the adoption of older animals, because there are no age restrictions on the PetFirst insurance plan.

"Petfinder is committed to helping adopted pets stay in their 'forever homes', so we are excited to partner with PetFirst Healthcare because they are focused on providing pet health insurance that is appropriate for all life stages of the pet," said Betsy Saul, co-founder of Petfinder.com. "This is a simple, straightforward insurance plan and its focus on pets as life-long family members is a natural fit for our adoption partners."

PetFirst coverage is available to individual dogs and cats or families of pets. Veterinarians and specialists nationwide as well as emergency care clinics are all accepted under PetFirst's plan, with pet owners being reimbursed in less than two weeks.

About PetFirst
PetFirst Healthcare, privately owned and based in Jeffersonville, Ind., has simplified pet insurance through published rates and coverage options that eliminate the need for detailed medical histories or complicated price quotes. Underwritten by an A+-rated insurance carrier and available nationwide, PetFirst provides affordable healthcare coverage, quality customer service and fast claims processing. Individual and family plans are available to reimburse veterinary costs for dogs and cats. For information visit www.petfirst.com/petfinder or call 1-877-291-PETS.

About Petfinder.com
Petfinder.com is an online, searchable database of animals that need permanent homes. A database of over 13,000 animal shelters and rescue organizations across the USA, Canada and Mexico, the organization's technology helps visitors search adoptable pets in their areas that fit their family's individual needs and lifestyles. In addition, Petfinder.com also offers a wealth of information about how to select a family pet and how to raise and care for an animal. The Web site is free to use. Animal shelters and placement groups can register to join Petfinder.com online and can start entering pets the same day. Petfinder.com was named one of TIME Magazine's 50 Best Web Sites of 2008 and was awarded a People's Choice Webby in 2009.

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